Project Overview

To support the release of Benita’s album SAPPHIRE, I worked closely with her to design a suite of visuals that extended the album’s world. This included a 360° interactive visualizer for the track "Selfish," a custom chrome logo, a conceptual CD design, and social media promotional assets like a tracklist layout.

Creative Process

Benita set the creative tone with a moodboard, outlining the emotions and aesthetics that defined SAPPHIRE. My role was to take that vision and bring it to life, translating her ideas into a cohesive visual identity that felt immersive and cinematic.

Interactive Experience

For the "Selfish" 360° Visualizer, we wanted to create an immersive experience that allowed fans to step inside the music, engage with the track dynamically, and uncover hidden moments from Benita’s past releases.

• Built a virtual space where users could pan around, tilt their phones, or use a VR headset to explore.

• Integrated Easter eggs featuring past records and the "Hope U Find" music video.

Visual Assets

• Designed a custom chromatic and heatmap logotype to represent the album's sleek and futuristic tone.

• Created a high-quality mockup featuring the tracklist and chrome branding, formatted for social media promotions.

• Developed an animated CD mockup, highlighting the tracklist and album artwork to enhance digital marketing engagement.

Impact

These assets contributed to the visual storytelling of SAPPHIRE, helping to enhance its branding across platforms. The 360° visualizer provided fans with a unique interactive experience, while the CD concept and social assets created anticipation and engagement around the album's release.